Insights
Notes on AI, software, and running a modern business in New Zealand.
18 April 2026·7 min readGEOSEO
What is GEO, and how do you do it?
Generative Engine Optimization is what SEO becomes when most of your future customers stop typing into Google and start asking ChatGPT instead. Here's the playbook.
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5 April 2026·2 min readAISmall Business
Why AI Changes the Math for Small Businesses
For a long time, custom software was only affordable for big companies. AI just flipped that.
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22 March 2026·2 min readWeb DesignBilingual
Bilingual Websites That Actually Work (and the Ones That Don't)
Most bilingual websites are one language with a bad translation bolted on. Here's what separates the ones that work.
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